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- June 21, 2017 -

Konversion Merges with altima° in North America

Konversion, a Canadian Web Marketing agency and Altima° Group, located in 5 countries (France, China, Russia, Canada, USA), announced their merger in North America. The founders and partners of the agencies remain partners in the new entity to provide a range of digital marketing and eCommerce services in the North American market. altima° and Konversion – Read more –

- May 15, 2017 -

RDV Recap: NYC #2

altima°’s E-Commerce Rendezvous is an event series scheduled to occur every few months in both NYC and Montreal. We’re bringing merchants, partners, and E-Comm enthusiasts together for an evening of  conversation and industry insights. View event photos by AJ Sharma on altima°’s Facebook page Last week’s #ecomRDV at Spark Labs – Bryant Park earned nearly 80 RSVP’s leading up to – Read more –

- May 2, 2017 -

The Bic Shave Club is revolutionizing shaving !

There’s no need for any presentation, you know Bic. It’s THE BRAND par excellence in DISPOSABLE RAZORS. Very well known in this sector, Bic decided to move forward, to challenge itself and to forge into the rechargeable razors sector by launching a heretofore practically nonexistent offer on the French market: a subscription for razor blades – Read more –

- April 27, 2017 -

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject and analyze the different points such as implementation, advantages and inconveniences. Why Progressive – Read more –

- April 26, 2017 -

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The use of analytics AND qualitative analysis tools makes it possible to fully understand a problem: who, what, where, – Read more –

- April 25, 2017 -

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just want to share a f Let’s begin with – Read more –

- April 19, 2017 -

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to become THE leading image search engine when it has often been considered to be a social network for sharing photos and inspiration. – Read more –

- April 12, 2017 -

Customer Log-in at Checkout: friend or foe?

This is Zack’s excerpt from Addressy’s “Magento Checkout Checklist”. Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that the first stage of checkout might be a prompt to sign-in to an account, create an account, or continue as guest. Why though? Tell – Read more –

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