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- March 14, 2017 -

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was accepted and creation began several months later with altima°. To guarantee ROI for the redesign, - Read more -

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- March 14, 2017 -

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from presenters representing organizations like Walmart, LCBO, Sears, and more. I was also there to drop - Read more -

- March 3, 2017 -

Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

If you are faced with channel reporting in Google Analytics that’s as organized as the Marrakech souk, then this article is for you! I don’t pretend to transcend the Analytics temple of knowledge but rather to present some tips and tricks to set parameters, in an orderly manner, for personalized channel groupings so as to - Read more -

- February 28, 2017 -

Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

La Boutique France (literally “the French boutique” in French) was officially launched on Tmall Global last October. Several brands have already joined this cross-border e-commerce program offered by Geopost, a subsidiary of La Poste Group, the French public postal company. By setting up a store on Tmall Global, the leading cross-border e-commerce platform in China, the French - Read more -

- February 14, 2017 -

CSS: The BEM Methodology

For the longest time, CSS was known to be a difficult language to maintain, where the slightest modification could be critical and where everybody kinda did their own thing. Starting with that hypothesis, these methodologies were designed to make a web site’s style sheets more legible and maintainable. OCSS is one, BEM is another. Each - Read more -

- February 10, 2017 -

Lahoucine, Technical Leader with altima for 2 years

“I’ve always loved the challenge and creative aspects that the developer job offers; to start with a real need, to model it and then to create the code that makes it possible to meet the need. I oriented my choice to JAVA (JEE) which is an evolved and complete language that makes it possible to - Read more -

- February 9, 2017 -

Babyliss Gets a Makeover and a Youthful Glow

For over 50 years, Babyliss has been THE reference for many French women notably as concerns hairstyling. But today, Babyliss turned to us and trusted us for a makeover. First the icon for the curling iron, the brand diversified its product range and also its target market, men, who can also tend to their beards - Read more -

- February 3, 2017 -

RDV Recap: MTL #2

It appears that the excitement around Montreal’s first #ecomRDV wasn’t contained to the team at altima°. Our originally scheduled venue for the 2nd event couldn’t accommodate the local e-com community’s desire to participate, resulting in a last minute change of location. Still, the whole team rolled up their sleeves to pull off another successful event - Read more -

- January 27, 2017 -

Back to Service Design Days !

Better late than never, here’s our vision of the Service Design Days (SDD)! Late… well, as we are talking about a long term innovation method, we thought it was important to tell it right, plus the slide decks have just been released! If you missed it, here is what you should know about SDD, and what we think. 1 minute - Read more -

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- January 25, 2017 -

RDV Recap: NYC #1

altima°s E-commerce Rendezvous is an event series scheduled to occur every couple of months in both NYC and Montreal. We’re bringing merchants, partners, and e-Com enthusiasts together to share conversation and industry insights. The first NYC Rendezvous was held last Wednesday in Poppin’s showroom near Madison Square Park. We’re pleased to report a successful start to the series! Each of - Read more -

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