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- December 7, 2016 -

Multi-Variate Testing with Tough Mudder

The Company Tough Mudder offers a series of mud and obstacle courses designed to test physical strength, stamina, and mental grit. Events aren’t timed races, but rather team activities that promote camaraderie and accomplishment as a community. Tough Mudder wanted to ensure that enrollment wasn’t the first obstacle its customers had to tackle, so they - Read more -

- December 6, 2016 -

Magento Themes: important points to consider

For some entrepreneurs, choosing a Magento theme seems to be the perfect solution as it can reduce the costs of an e-commerce project and also improve the “time to market”. The Magento themes can be much more affordable than starting from nothing but attention should be paid to several criteria that must be taken into - Read more -

- December 5, 2016 -

What’s new with Akeneo 1.6?

The new version of Akeneo, labelled 1.6, came out at the beginning of the month; as the public release took place last week, this is an occasion to review the new functions. New design The first thing visible when you arrive on this new version are the new login background, the new icons, and new - Read more -

- December 2, 2016 -

Gold is the new black !

Where to begin ? Should we tell you that we won the famous GOLD trophy (that many dream of) OR tell you that for the third consecutive year (oh yes!) we won the jackpot? A superb Gold trophy in the Design category for our client Salomon. No arrogance on our part, just the pleasure of - Read more -

La web analyse
- November 18, 2016 -

Web analysis: the key to successful e-merchandising (Part 1)

Several months ago, we reviewed basic e-merchandising techniques – highly recommended reading if you haven’t yet! We addressed the importance of acting on different levers: the tree diagram, search engines, product ranking in a page list, and facets but also the mechanics of cross/ad/up-selling and the need for testing to find the best combination for - Read more -

E-merchandisers _altima
- November 17, 2016 -

E-merchandisers: Is internal search letting you down?

The handful of E-commerce Merchandisers in my network share many of the same characteristics. They’re meticulous planners, they’re detail oriented, they’re numbers driven, they’ve got aesthetic eyes, etc. Such characteristics come as no surprise considering their responsibilities and the tasks they perform. What is surprising, though, is how they’ll bend over backwards to fulfill these - Read more -

- November 15, 2016 -

Victor Ariza, Web Analytics Consultant with altima° for 3 years

“What I like the most is the complexity of Web Analysis, you are always learning!” It was during a first internship with a software vendor that Victor discovered Web Analytics as a technical support. He then joined altima° and discovered the consulting side of this expertise. After 2 years of enhancing his proficiency within the - Read more -

- November 7, 2016 -

Martech Europe 2016 – Debriefing

Last week I attended the Martech Europe in London. About 30 sessions given by marketing technologists, digital strategists and innovators focused on marketing technology issues and insights. 2 days with cases studies, examples of digital transformation, analysis, sharing of best practices and growth hacking marketing.. MARTECH, WHAT ARE WE TALKING ABOUT ? Briefly, martech is - Read more -

- October 27, 2016 -

Adwords Brand Campaign: what for?

Why do advertisers choose to activate ads for keywords that correspond to their brand? It’s true after all. Why pay for traffic where the brand is already present in organic results? Wouldn’t it be possible to have the sales traffic volume but for free? A user who types a brand name into Google has already - Read more -

- October 25, 2016 -

Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer is a testing tool created in 2009 by the company Wingify. Same as its competitors, VWO offers A/B testing, MVT, and personalization. Since 2016, it also offers qualitative analysis tools, allowing to gain more insights about your users and your tests. 1) Test targeting Test targeting is a prime parameter when launching a - Read more -

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