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- April 27, 2017 -

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject and analyze the different points such as implementation, advantages and inconveniences. Why Progressive - Read more -

- April 26, 2017 -

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The use of analytics AND qualitative analysis tools makes it possible to fully understand a problem: who, what, where, - Read more -

- April 25, 2017 -

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just want to share a f Let’s begin with - Read more -

- April 19, 2017 -

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to become THE leading image search engine when it has often been considered to be a social network for sharing photos and inspiration. - Read more -

- April 12, 2017 -

Customer Log-in at Checkout: friend or foe?

This is Zack’s excerpt from Addressy’s “Magento Checkout Checklist”. Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that the first stage of checkout might be a prompt to sign-in to an account, create an account, or continue as guest. Why though? Tell - Read more -

- April 12, 2017 -

Hey Duggee: Long live vector illustration!

There are some subjects that, for whatever reason, we hold near and dear. Vector illustration is one that we share in the design hub in Roubaix. Beyond resulting from the use of an illustrator software, it has become a true graphic style in its own right. Numerous illustrators have made this technique their own and - Read more -

- April 11, 2017 -

Claire Proffit, Acquisition Consultant, with altima° for 1 year

  “It was during my final internship that I discovered organic and paid search engine optimization. In joining BDBL, 4 and a half years ago, I drifted naturally to paid optimization.” Last year, altima° bought the digital marketing agency BDBL Media and that’s how Claire came to complete the acquisition expertise within the agency. Her - Read more -

- April 3, 2017 -

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re presented with accurate policy quotes matching their individual criteria. Quotes are offered by a number of partner insurance agencies including Elephant, MetLife, 21st Century - Read more -

- March 14, 2017 -

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was accepted and creation began several months later with altima°. To guarantee ROI for the redesign, - Read more -

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